How much should an influencer charge per post in Australia?

As a rough guide, nano creators (under 10k followers) charge around $50–$250 per Instagram post, micro creators (10k–50k) around $250–$900, mid-tier creators (50k–100k) around $900–$1,600 and macro creators (100k–1M) from $1,600 up to $10,000. Engagement, niche, format and usage rights move the price up or down.

Do Reels and TikToks cost more than feed posts?

Usually yes. Short-form video takes longer to make and tends to reach more people, so Reels are typically priced around 20% above a feed post. Stories are cheaper, at around 40% of a feed post per frame.

Do I need to charge GST as an influencer?

In Australia you must register for GST once your business turnover is $75,000 or more a year. If you're registered, add 10% GST to your rate. If you're unsure, check with the ATO or a tax adviser.

◀ Free Tools

Influencer Rate Calculator

Q: Should usage rights cost extra?

Yes. If a brand wants to run your content as a paid ad, add around 30–50%. Exclusivity (not working with competitors for a period) and handing over raw footage are also commonly charged extra.

Work out a fair price for a sponsored post, Reel, TikTok or YouTube video — in Australian dollars. Whether you're a creator setting your rates or a brand planning a budget.

I'm a

Platform

Content

Look up a handle fills in the numbers for you

Followers

Engagement rate % optional

Average views optional

Niche

Extras

Brand can use it in paid ads +40%

Exclusivity (no competitors) +25%

Raw footage handed over +15%

How many pieces? 3+ pieces get 10% off, 5+ get 15% off — a common bundle discount.

How it's calculated

We start from a base price for an Instagram feed post that grows with audience size — but more slowly than followers do, which matches how the market actually prices creators. Then we adjust for:

Format — Reels and YouTube videos cost more than posts; Stories cost less.
Engagement — above-average engagement for your size lifts the price, below-average lowers it.
Views — for Reels, TikToks and other video, we blend in a price based on your average views.
YouTube — priced on views, the way sponsors pay: about A$40 per 1,000 views for an integration, 2.5× that for a dedicated video and A$10 for Shorts, with a minimum for the production work. Small channels get a higher rate per view.
Niche — finance and tech audiences are worth more to advertisers.
Extras — paid ad usage, exclusivity and raw footage.

Typical rates in Australia

Tier	Followers	Instagram post
Nano	1k – 10k	$50 – $250
Micro	10k – 50k	$250 – $900
Mid-tier	50k – 100k	$900 – $1,600
Macro	100k – 1M	$1,600 – $10,000
Mega	1M+	$10,000+

Rules of thumb, not quotes — every deal is different. Use the result as a starting point for negotiation. YouTube rates are based on published 2025–26 sponsorship benchmarks (integrations around US$10–50 per 1,000 views), converted to AUD and adjusted for Australian brand budgets.

Common questions

Do Reels and TikToks cost more?

Usually — around 20% above a feed post, since video takes longer to make and reaches more people. Stories are around 40% of a post per frame.

Should usage rights cost extra?

Yes. If a brand runs your content as a paid ad, add 30–50%. Exclusivity and raw footage are commonly charged on top too.

Do I charge GST?

Once your turnover hits $75,000 a year you must register for GST and add 10%. Check with the ATO or a tax adviser if unsure.